“Palessi” in AdWeek – Nov. 28, 2018

Payless recently opened a new store, Palessi, featuring fashionable footwear selections that could hold their own on any runway.  The shoes were priced at $250-$600 and sold like hotcakes to eager fashionistas.  There was only one catch – it was all a façade (which was revealed to them a bit later).  The shoes were none other than Payless designs, priced at $19.99 – $39.99, and available on Payless.com and in stores nationwide.

Read the AdWeek article.

Not mentioned: some of the same fashionable styles are available in the safeTstep slip-resistant brand!

safeTstep.com Celebrates Anniversary – Aug. 1, 2018

Exactly one year ago today, safeTstep, the business-to-business division of Payless ShoeSource, launched its stand-alone website, safeTstep.com. The site has been a key resource for customers seeking safety footwear, providing the necessary resources to aid in their buying decisions.

Read the full article.

Recent award nominations attributed to strong customer partnerships – July 24, 2018

safeTstep was recently nominated as a finalist in #FlipMyFunnel’s ABMies, or Account Based Marketing awards. According to flipmyfunnel.com, “The ABMies are a set of awards to honor the best and brightest teams and practitioners in account-based marketing and sales.”

safeTstep was nominated as a finalist in two categories: the safeTstep marketing team for Best Demand Generation Campaign, and the head of the safeTstep division at Payless, Matt Lemke, for Best Sales Leader.

Read the full article.

safeTstep & Ronald McDonald House Charities (RMHC) of Greater Houston/ Galveston – June 8, 2018

safeTstep partnered with the Ronald McDonald House Charities (RMHC) of Greater Houston/ Galveston, Inc. earlier this month to promote the Extreme Weather Ready Expo, which drew more than 4,000 Houstonians preparing for the upcoming hurricane season.

Read the full article.

safeTstep and Pay-Near-Me – April 27, 2018

Order safeTstep Slip-Resistant Shoes Online and Pay in Cash with PayNearMe!

Additional payment options make accessibility to proper work footwear more convenient.

Read the full article.

safeTstep Celebrates 15 Years- January 26, 2018

safeTstep celebrates the completion of its fifteenth full year in business this month, as January marks the end of its 2017 year.

Read the full article.

safeTstep and Landry’s Take a Bite Out of Slips, Trips and Falls – December 13, 2017

safeTstep, the business-to-business leg of Payless ShoeSource, has partnered with Landry’s Inc. for several years as a key supplier to outfit Landry’s employees with the proper slip-resistant footwear necessary in a demanding restaurant-work environment. Recently, the two companies expanded the footwear program.

Read the full article.

safeTstep & Knight Transportation Put the Brakes on Slips and Falls – November 30, 2017

“Keeping our drivers and mechanics safe has always been top priority, but now we have a formal footwear program to outfit them with a variety of safeTstep slip-resistant styles and Dexter Work Boots,” said Shane Taylor, Vice President of Safety for Knight Transportation.

Click here to read the full article.

safeTstep and Bob Evans Restaurants Partnership – November 6, 2017

We’re proud to partner with Bob Evans Restaurants to Fight the Slip! See the full article here:

Bob Evans Article

Industrial Safety Footwear to Reach $7.8 Billion by 2024

What a great time to be in the footwear industry. See the full article posted earlier this year.

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