“Palessi” in AdWeek – Nov. 28, 2018

Payless recently opened a new store, Palessi, featuring fashionable footwear selections that could hold their own on any runway.  The shoes were priced at $250-$600 and sold like hotcakes to eager fashionistas.  There was only one catch – it was all a façade (which was revealed to them a bit later).  The shoes were none other than Payless designs, priced at $19.99 – $39.99, and available on Payless.com and in stores nationwide.

Read the AdWeek article.

Not mentioned: some of the same fashionable styles are available in the safeTstep slip-resistant brand!